Privacy Policy

Welcome to the PKFARE website! PKFARE reminds you: Before using PKFARE, please read carefully and thoroughly understand all the terms of this privacy policy, especially those fonts in bold. You have the right to cancel or discontinue services provided by PKFARE, but your continuity to use PKFARE services shall be deemed as your consensus to the entire contents of this statement.

1. The recognition and acceptance of the privacy policy

One basic policy of PKFARE is to respect users’ privacy. PKFARE.com aggregates information about qualified hotels, air ticket agencies, travel agencies and other tourism information services in the platform to enable users to search information and to help users contact and reserve travel related services from the above-mentioned hotels and agencies through our platform. By completing the registration process and clicking the "Completed Registration" button, user shall understand the facts listed in this Privacy Policy clearly and accept all the terms of service with PKFARE.

We pay careful attention to protect the user's personal information and privacy safety. We understand that your information provided to us through the network is based on your trust on us. We care about your trust, but also know the importance of privacy to you by making the maximum contribution to protect your privacy. If you have any questions or suggestions regarding our privacy statement, please contact us: privacy@pkfare.com.

2. Information collection

In order to serve you better, PKFARE will follow the "reasonable, relevant, necessary" principle, and collect information on the premise of your agreement. We will not collect information prohibited by the laws and regulations. In consideration of importance of PKFARE customer service, PKFARE will only collect all the information you have entered or provided to us on the PKFARE website or APP when user agrees with us:

a) When you register as a PKFARE customer, you need to provide information such as name, gender, birthday, mobile phone number, email address and other information.

b) In follow-up updating your personal information, detailed and accurate information are required in timely manner.

c) When you book air tickets or train tickets, you need to provide the passenger name, gender, birthday, ID number as well as name, mobile phone number, email address and delivery address.

d) When you book hotels and attractions tickets, you need to provide information such as the customer name, mobile phone number and email.

e) When you settle payment for product you purchased, you need to provide information such as bank card number, phone number you provided to the bank, or credit card number, cardholder name, expiry date and other information may be needed.

f) We may collect some personal information in order to offer you some services based on your travel plans, styles and preferences, including meal requirements, departure/return time, seat selection, ticketing options, insurance options and other services (such as tours, cars, tickets, travel guides and etc.)

3. Information use and share

In general, PKFARE collects, uses and discloses your personal information for the following purposes:

a) To provide you our services: We use your personal data to complete and manage your online booking. In addition, we will also provide you with relevant products and services through our affiliates, business partners and third parties.

b) Account Management: You can create an account through our website or APP, we will use the information you provided to manage your account, and provide you with a number of other practical functions, you can use your account to manage orders, adjust personal settings, add frequent passenger information, view historical order, order reviews, payment management, and others.

c) To reply your inquiry and request: We offer 7x24 hours and multilingual customer service to service you when help is needed.

d) Marketing Campaign: We will also use your information to carry out legitimate marketing activities, such as sending you the latest news of travel related products or services, providing you with personalized information and other promotion news that you may be interested in.

e) To contact you: when we process and reply your questions or requests or send the order-related information (such as reminders for successful transactions and incomplete orders, etc.), we may also send you questionnaire or invite you to provide feedbacks on our services.

f) Market research: Sometimes we invite you to participate in market research to measure your interest in our products, services and websites.

g) To improve the security and reliability of services: We may detect and prevent fraudulent or illegal activities by using your personal data for risk assessment and safety purposes.

h) Data Analysis: We may use personal data for analysis so that we can understand your location, preferences and demographic information, or match with the data from other sources (including third parties) to develop and improve our products, service or marketing.

i) Daily operations: including but not limited to order management, customer verification, technical support, network maintenance, troubleshooting, internal administration and internal policies and procedures, internal reports generation, etc.

j) Telephone monitoring: your call with our customer service may be recorded to monitor the quality of our customer service, to check the accuracy of the information provided to prevent fraud, or for our internal staff training purpose. The record will be automatically deleted after a period of time, unless otherwise required by regulation requirements or kept for legal interests.

k) Fulfillment of obligations: to deal with insurance claims and payments under the relevant policies and process commission to be paid to partners or compensation or payment recovery resulting from the loss suffered by partners.

l) Legal Purposes: We may need to use your information to deal with and resolve legal disputes or to obey and comply with any laws and regulations or regulatory authority that is binding on us.

m) Other purposes that are reasonable and relevant to the above purposes.

Special authorization

You fully understand and irrevocably grant PKFARE and its affiliates, business partners the following rights:

a) Affiliated companies or business partners of PKFARE allow PKFARE users to log in and use its services, and any actions of the PKFARE users in an affiliated companies or business partners shall comply with the agreement, published rules and instructions for the correct use of the service and instructions. In order to achieve this functionality, you agree with PKFARE to synchronize information and data to affiliated companies or business partners’ system and allow them to use your PKFARE registration information, transaction / payment data, etc.

b) If you log in to PKFARE with your PKFARE affiliated companies or business partners’ user account and password, you agree PKFARE may synchronize information and data like registration information, transaction / payment data, etc., from affiliated companies or business partners’ account in order to provide you with the same quality of service and you will not blame for PKFARE and PKFARE affiliated companies or business partners’ responsibility.

c) To ensure security of transaction, you shall allow PKFARE and its affiliated companies, business partners to analyze user information, PKFARE and its affiliated companies, business partners shall be allowed to commercialize the results of the above analysis.

d) PKFARE obtains relevant information from affiliated companies and business partners. For example, when you book through our affiliated company or business partner’s website, the booking information you provide to them may be forwarded to us so that we can process and book your order accurately. Also, we allow you to log in with our social media account when your social platform is authorized by you.

e) While enjoying the services and information provided by PKFARE, you authorize and accept PKFARE to send business information to your e-mail, mobile phone, mailing address, etc., including but not limited to the latest PKFARE product information, promotions, etc. If you choose not to receive all the above-mentioned service information provided by PKFARE, you may unsubscribe service information provided by PKFARE.

4. Cookie policy

A “cookie” is an alphanumeric identifier which we transfer to your hard drive or memory card through your web browser when you visit our Site. It enables our own system to recognise you when you visit our Site again and improve our service offered to you and simplify the process of filling in your personal information. You have the right to accept or reject cookies, and if the browser receives cookies automatically, you can reject cookies based on your needs by modifying your browser's settings. Please note that if you choose to reject cookies, you may not be able to experience the services provided by PKFARE completely.

5. Personal sensitive information

Some special personal information may be considered as personal sensitive information, such as your race, religion, personal health and medical information, etc. This personal sensitive information will be strictly protected. PKFARE Privacy Policy hereby reminds you that you may reveal your personal sensitive information when you upload or post the content and information of you in the products and services provided by PKFARE. Therefore, you need to be careful before using the products or services we offer to you. You agree that this personal sensitive information will be processed in accordance with the purpose and terms of PKFARE Privacy Policy.

6. Information security and protection

PKFARE highly values information security by means of setting up a special responsible team. PKFARE uses the highly reliable server that well recognized in the industry, which supports the security encryption protocol, and develops independently a number of information security technologies and patents. Strict measures are adopted to ensure that the information provided by the users will not be illegally accessed. The users shall agree to take full responsibility for the risk of using PKFARE's customer service.

We strive to provide you with information protection by taking appropriate management, technical and physical security measures, with reference to domestic and international information security standards and best practices established with the business development of information security system. We have established security measures for data collection, storage, display, processing, use, and destruction from the point of view of the data lifecycle. We take different control measures according to the level of information sensitivity, including but not limited to access control, SSL encryption transmission, AES256bit or more intense encryption algorithm for encrypted storage, desensitization displays for sensitive information. We also managed to monitor operations of those staffs who have access to your information by having real time monitoring of data access, internal and external data transfer, desensitization, decryption and other important operations. We require the involved staff to sign a confidentiality agreement with us as well. At the same time, we also train our staff regularly on information security to develop good habits in daily operation and to enhance the awareness of data protection. In spite of the foregoing safety measures, we sincerely seek for your understanding that there is no "perfect information protection" on the web. None of the websites can guarantee 100% security. Nevertheless, we will provide the most appropriate security measures with our available technical skills to provide you a reasonable security protection and do our best to keep your information from being disclosed, damaged or lost.

Your account has security features, please safely keep your account and password information and do not disclose to others unless there is necessary circumstances. If you find out that your personal information is disclosed especially your account and password, please contact our customer service immediately so that we can take appropriate actions to protect you. Please save or back up your text, pictures and other information and we need you to understand and accept that you might encounter problems beyond our control when you connect to our system and communication network.

7. Data protection for minors

PKFARE is highly concerned about the protection of personal information for minors. If you are under 18, prior to the use of PKFARE Services, you should provide us a written consent letter from your parent or legal guardian.

8. Management of user’s personal information

Users can log in "My PKFARE" - personal center, common information, etc. at any time to query, correct and delete their account information, modify personal information, privacy settings, security settings, modify the address, etc. Using PKFARE customer service you should provide your personal information for verification. You can contact PKFARE customer service at service@pkfare.com should you have any problem.

9. Visiting our website from places other than Mainland, China

If you visit our website from outside of Mainland China, please note that your information may be sent to, stored in mainland China and processed in mainland China because our server is located in mainland China. Data protection laws and other laws of Mainland China's may differ from the laws of your country, but please believe that we will take steps to protect your information. By choosing to use our services at the same time, you shall understand and agree that your information may be sent to our website and a third party to whom we share information with as mentioned in this Privacy Policy.

10. The scope of application of privacy policy

Except for certain services, all of our services are subject to the PKFARE Privacy Policy. Specific services will apply to specific privacy policies. The privacy policy for this particular service constitutes part of the PKFARE Privacy Policy. If there is any discrepancy between the privacy policy of any particular service and the PKFARE Privacy Policy, privacy policies of the particular services will take precedent.

Unless otherwise specified, the terms "PKFARE Privacy Policy" shall have the same meanings as those defined in the PKFARE Client Software License and Service Agreement. Please note that the PKFARE Privacy Policy does not apply to information collected by third-party services (including any third-party websites) accessed through our services; other companies that conduct advertising through our services and the information collected by those organizations.

11. Modification on privacy policy

PKFARE will modify the privacy policy if necessary. Please understand that we may revise this Privacy Policy and mark the date of the latest update of this Privacy Policy, which will take effect at the time of the publication. If necessary, we will contact you, please visit this privacy policy page frequently to get the latest version.

12. Legal

The privacy policy should be consistent with the country's national laws, including contents in conflict of laws. Users and PKFARE agree to obey the jurisdiction of the court. If any of the terms of service are in conflict with the law, these terms will be revised as close to the law as possible, while the other terms will be legally binding on the user. Any disputes arising from the interpretation of this agreement and/or any booking services through the PKFARE platform, user shall agree to accept the jurisdiction of the Shenzhen Nanshan District People 's Court.

Other

PKFARE does not guarantee network services will be able to meet all requirements of users nor the network services will not be interrupted. There is no guarantee neither for the network service timeliness, security, accuracy.

PKFARE does not guarantee the accuracy and completeness of the external links which are to set for the convenience of the user. At the same time, PKFARE does not take any responsibility for content on any web pages from external links that are not controlled by PKFARE.

PKFARE does not take any responsibility for network service interruption or other defects caused by force majeure or reasons beyond PKFARE’s control, but will endeavor to reduce the consequent loss and impact on users.

This statement applies to the laws of the People 's Republic of China, users and PKFARE agree to comply with the People' s Republic of China People 's Law, to accept the jurisdiction of the people' s court in Nanshan District, Shenzhen City. If any of these terms conflict with the laws of the People's Republic of China, these provisions will be fully re-interpreted in accordance with the law, and other provisions are still legally binding. We reserve the right to change these disclaimers and other terms at any time.

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