SHENZHEN, CHINA, Feb 26, 2026 – PKFARE, a global travel wholesaler committed to enabling partner growth through curated, competitive travel content, offering more than 30,000 directly contracted hotels globally, launched its first-ever Hotel Partner Awards across Southeast Asia, recognizing hotel chains, boutique hotels, destination management companies (DMCs), and connectivity platforms for their strategic contributions to the expansion and diversification of PKFARE’s direct-contracted hotel network.

The Hotel Partner Awards reflect PKFARE’s ongoing commitment to building a high-quality, scalable, and diverse hotel supply ecosystem that meets evolving demands from global travel buyers.

Award recipients were selected based on performance metrics, inventory contribution, strategic collaboration, and overall value delivered to PKFARE’s hotel ecosystem.

This year’s award categories and representative recipients include:

• Excellent Strategic Partner Award, recognizing partners that play a pivotal role in strengthening PKFARE’s direct-contracted hotel network through long-term collaboration and strategic alignment.
  Representative awardee: Archipelago International

• Outstanding Performance Award, honoring hotels that have achieved exceptional commercial results and demonstrated strong demand and conversion performance through PKFARE’s distribution network.
  Representative awardee: Furama Hotels & Resorts International Management (Thailand) Co., Ltd.

• Preferred Strategic Partner Award, acknowledging high-performing DMCs enable access to hard-to-reach local hotels and distinctive regional supply, helping broaden PKFARE’s portfolio in key destinations.
  Representative awardee: Only One Tour

• Premium Value Partner Award, recognizing boutique hotels that deliver outstanding value and unique guest experiences across their properties,
  Representative awardee: The Peninsula Bangkok

Additional hotel groups, independent hotels, destination management companies, and connectivity platforms across the region were also recognized for their contributions to PKFARE’s growing direct hotel ecosystem.

“Our hotel partners are essential to the quality and competitiveness of PKFARE’s hotel offerings,” said Jason Song, Founder & President of PKFARE. “ The Hotel Partner Awards recognize those delivering outstanding performance, unique supply, and long-term collaboration. At the same time, we are proud to help hotel partners to expand their global presence—especially in the US and European markets—as international travel continues to rebound.”