To complement its cultural vision with modern scalability, BelGroup has partnered with PKFARE to extend its global distribution reach and bring culturally immersive stays to a wider audience.

Chroma Hospitality, a leading Philippines-based hotel and restaurant management company with a growing portfolio of distinctive properties, is taking bold steps to redefine its distribution strategy. Projecting a 12% year-on-year revenue growth in 2025, Chroma set out to capture long-haul demand while protecting its rate integrity across markets. As international travel rebounded strongly in 2024, Chroma saw both opportunity and challenge. To elevate its global presence and ensure controlled distribution, the group partnered with PKFARE—unlocking a new chapter in smart, efficient and scalable hotel distribution.

By partnering with PKFARE, Stayforlong has taken its offering to the next level. This collaboration not only expands Stayforlong’s global inventory but also enhances the post-booking experience, ensuring seamless journeys for its users.

Airpaz has been enhancing its content and services in ASEAN while accelerating global expansion in recent years. Since the partnership with PKFARE in March 2023, Airpaz expected to leverage PKFARE’s extensive global content and competitive pricing to improve offerings and price competitiveness in existing markets and expand into global markets.

AirAsia MOVE: Rising as A Most Preferred Travel Platform with Competitive Content and Seamless User Experience

PKFARE's cutting-edge technology, extensive channel network, and refined operations have significant contributions to the mutual growth of Hotelbeds and PKFARE in both sales volume and gross margin. Moreover, rate violation risks have effectively decreased. In 2023 H1(the first half of 2023), the collaborative efforts saw a volume increase of over 70%, outpacing the average industry recovery rate.