How PKFARE, Wano, and AirAsia MOVE help hotels capture high-intent leisure travelers through airline-originated demand, scalable B2B distribution, and real-time packaging technology.

As AI-driven trip planning accelerates, flight-and-hotel packaging is evolving from a static bundle product into a more strategic demand channel for hotels. For hoteliers, the opportunity is no longer just about listing rooms in another package program. It is about reaching travelers when trip intent is already confirmed.

This is where the collaboration among PKFARE, Wano, and AirAsia MOVE stands out. By combining AirAsia Airline-originated demand, Wano’s regional B2B trade distribution, AirAsia MOVE’s consumer reach, and PKFARE’s dynamic packaging technology, the partnership creates a travel commerce ecosystem designed to help hotels capture high-intent leisure travelers across ASEAN and beyond.

1. Access to AirAsia Airline-Originated Travel Demand

One of the biggest advantages of the PKFARE, Wano, and AirAsia Move Flight + Hotel Packaging program is its access to flight-originated demand from one of Southeast Asia’s largest airline networks, AirAsia. Unlike traditional hotel discovery channels, where travelers may still be browsing, airline bookings indicate confirmed travel intent: destination, travel dates, trip duration, and purchasing urgency.

AirAsia provides the scale behind this demand. The airline carried over 70 million passengers in 2025 and operates 311 short-haul routes and 38 long-haul routes. Its Kuala Lumpur and Bangkok mega hubs anchor regional connectivity, while operations across Malaysia, Thailand, Indonesia, the Philippines, and Cambodia strengthen its relevance to intra-ASEAN leisure travel.

For hotels, this connectivity represents a powerful source of incremental, highly qualified accommodation demand.

2. Scaled, Targeted Reach to ASEAN Leisure Travelers

The PKFARE, Wano, and AirAsia MOVE partnership combines scalable B2B distribution with strong consumer reach across ASEAN, creating a highly relevant demand channel for hotels targeting regional leisure travelers.

Wano is the core B2B growth driver. With access to more than 15,000 travel agents and 1,000 corporate buyers, it helps hotels reach packaged travel demand at scale while maintaining greater control over distribution and rate visibility.

AirAsia MOVE adds strong consumer reach. The platform has 17 million monthly active users across 13 languages and 31 currencies, with a strong base in key source markets such as Malaysia, Thailand, the Philippines, Indonesia, Singapore, and India. Its flight-and-hotel packaging product, SNAP, is already gaining traction, with bookings up 30% in 2025.

Its audience fit is especially strong for ASEAN hospitality partners. Millennials and Gen Z represent 77% of AirAsia MOVE users. These travelers are increasingly experience-oriented, creating opportunities for hotels to promote not only rooms, but upsell of F&B, spa, room categories, or ancillaries.

Together, Wano’s trade distribution scale and AirAsia MOVE’s consumer reach create a dual-channel growth engine for hotels seeking high-intent leisure demand across ASEAN.

3. Dynamic Packaging Built for Real-Time Travel Commerce

PKFARE powers the infrastructure that makes the model scalable. In this partnership, PKFARE connects airline demand, hotel inventory, pricing, and distribution into one real time packaging system. This allows flight-and-hotel packages to be built dynamically around live routes, demand signals, and real-time pricing, rather than fixed, pre-built combinations. For hotels, this means more flexible packaging, stronger conversion potential, and better alignment with actual traveler intent.

A Strategic Growth Channel for Hotels

The PKFARE, Wano, and AirAsia MOVE partnership is more than a packaging program. It is a connected airline-centered travel commerce platform where demand, distribution, packaging intelligence, and regional reach work together.

For hotels across ASEAN and Asia Pacific, the opportunity is clear: access high-intent leisure demand, scale regional distribution, protect rates through packaged channels, and engage travelers more effectively throughout the booking journey.  

About the Author

Grace Qi is the Assistant Vice President of PKFARE, overseeing the company’s hotel business and supporting DerbySoft HBU’s collaborative initiatives with PKFARE. With more than 16 years of experience in the global travel industry, Grace has extensive expertise in global partnerships, travel distribution, and technology-driven ecosystem development.

Prior to joining PKFARE, Grace held leadership roles at Trip.com Group, where she led international growth initiatives across multiple travel verticals. She played a key role in expanding global connectivity, scaling high-impact commercial networks, and driving business growth in highly competitive markets.

Grace is recognized for building strong industry alliances and accelerating global business expansion through innovation and collaboration.