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Leading Hospitality Tech Company, DerbySoft, Acquired PKFARE
DerbySoft acquired PKFARE

SHENZHEN, CHINA, April 11, 2024 — PKFARE, a leading global travel trade marketplace, announced today it is acquired by DerbySoft, an innovative global technology company that connects suppliers with distributors and offers a variety of solutions for the hospitality and travel industries. This transaction will create significant synergy, enabling PKFARE to extend its global network, expand market coverage, and enhance service offerings, delivering greater value to its clients and stakeholders.

DerbySoft has been dedicated to building a unified and efficient global hotel distribution ecosystem, offering distribution, content management, digital marketing, and corporate travel services to hotels and OTAs worldwide. With partnerships with the top 10 global hotel groups, leading third-party Central Reservation Systems, and regional hotel chains, along with connections with distribution channels worldwide, including major OTAs, Metasearch Engines, Wholesalers, and Tour Operators, DerbySoft manages data for over 227,000 hotels globally, processing more than 18 million room nights' worth of orders monthly.

DerbySoft's globally leading technological capabilities, robust global network, and rich expertise in hotel distribution undoubtedly will strengthen and complement PKFARE's product and service capabilities. "This venture represents a strategic step forward in our commitment to innovation and value creation in the travel distribution space," said Jason Song, President and Founder of PKFARE. "By providing our partners with more technological innovation, better services, and ultimately increased value, this transaction will help us deepen our collaboration and offer our customers even more flexibility in the booking process."

"DerbySoft is focused on anticipating market needs and empowering our clients with a competitive edge by continually innovating and providing bespoke solutions that address their unique and complex needs," said Ted Zhang, CEO and Co-Founder of DerbySoft. "Adding PKFARE into our platform aligns seamlessly with our goal of making the travel business easier."  

About DerbySoft

DerbySoft is the Travel Commerce Accelerator, with a mission to converge the diverse elements of travel, creating a unified and efficient ecosystem of connectivity services, high-performing AI-driven marketing services, and an end-to-end content platform. Our world-class services are designed to deliver seamless, frictionless commerce, accelerating the pace at which properties can connect, grow, and optimize profit. DerbySoft consistently pushes the boundaries of innovation to unlock new opportunities and accelerate travel commerce.

Our team of travel industry experts is passionate about uniting people and technology and committed to enhancing every aspect of travel, making it more accessible, efficient, and enjoyable for all. Our approach is centered on making travel better - not just for today, but for years to come.

Headquartered in Dallas, Texas, USA, DerbySoft’s cutting-edge technology is trusted by the world’s leading online travel distribution partners and hotel companies in 197 countries. To learn more, visit


PKFARE leads in sourcing, aggregating, and delivering vital information on air tickets and hotel accommodations, tailored to meet the needs of B2B clients. We seamlessly integrate with Global Distribution Systems (GDS), airlines, hotels and travel suppliers worldwide, granting access to real-time global inventory and competitive pricing. PKFARE offers live inventories covering 600+ airlines(400+ Full Service Carriers and 200+ Low Cost Carriers) and 650,000+ hotel properties across over 100 countries and regions. Our extensive reach has resulted in 2,000+ active clients worldwide.