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PKFARE>Media Room>Press release
PKFARE, a DerbySoft Company, Launches Branded Fares Solution, Facilitating the Upselling and User Experience enhancement for Customers and Airlines
Branded fares, revenue optimization

SHENZHEN, CHINA, Jun 05, 2024 - Today, PKFARE announces the launch of its branded fares solution, incorporating airlines' branded fares into the display by three distinct tiers - Original, Plus, and Max. Branded fares of approximately 20 airlines will be available via PKFARE Flight API, customers will be able to receive various fares and fare attributes in each display.

  • Original: The most affordable category that potentially provides basic essentials, with additional specific services available upon potential extra costs.

  • Plus: A medium-priced choice, potentially inclusive of luggage facilities and the provision for seat selection in advance, specific services might be available at additional fees.

  • Max: The supreme fare option that may offer an expanded luggage allowance, priority seat selection, and the likelihood of all-inclusive additional services.

This new initiative will facilitate the up-selling of ancillary services for airlines, but also empower customers to optimize revenue streams and enhance user satisfaction by enabling travelers to have a more transparent booking experience and select the fare package that best fits their preferences and the purpose of their journey.

Research shows that a well-designed branded fare strategy has the potential to encourage over 50% of consumers toward fares offering more comfort and convenience. Consequently, OTAs have been ramping up the integration of airlines’ fare family information to improve booking conversation rate and value.

“PKFARE has consistently listened to the evolving needs of our customers as well as airlines and collaborated with them to meet those needs,” said Jason Sui, Senior Vice President and Co-founder of PKFARE. “We are investing to provide our customers with access to a comprehensive range of airline branded fares and to better cater to diverse market preferences, ultimately enhancing their competitiveness in the ever-changing travel industry landscape.”

As the travel industry is adding more values on user journey, PKFARE is committed to continuously expanding the coverage of airlines offering branded fares, and delivering seamless integration through both API and portal access.


PKFARE leads in sourcing, aggregating, and delivering vital information on air tickets and hotel accommodations, tailored to meet the needs of B2B clients. We seamlessly integrate with Global Distribution Systems (GDS), airlines, hotels and travel suppliers worldwide, granting access to real-time global inventory and competitive pricing. PKFARE offers live inventories covering 600+ airlines(400+ Full Service Carriers and 200+ Low Cost Carriers) and 650,000+ hotel properties across over 100 countries and regions. Our extensive reach has resulted in 2,000+ active clients worldwide.